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Buyers of apartments like to be good and inexpensive. Some choose studios. Others are kitchen-dining rooms. Still others - finished decoration and furniture. Is this the right choice? What does the European experience of apartment housing say?

The autumn round table "City 812" on residential real estate was attended by:

Ekaterina Gurtovaya, Marketing and Sales Director, YIT St. Petersburg Dmitry Karpushin, Executive Director of the Institute economic security Ekaterina Pchelkina, Head of Marketing Department, RosStroyInvest Group of Companies
Tamara Popova, Head of Product Development and Concept Development, Severny Gorod Oksana Androsova, Head of the Architectural and Design Group, LSR Group Anzhelika Alshayeva, Managing Director of LLC KVS. Real estate agency"

- According to some estimates, the share of studios in the primary market of St. Petersburg exceeded 23%. Is it possible to make the studio comfortable?

A studio can be comfortable if fairly simple and understandable rules of ergonomics are followed. They must be taken into account at the design stage. If at this stage furniture is “arranged” in the apartment, taking into account the dimensions of the apartment, door and window openings, then many mistakes can be avoided, ensuring comfortable living in the future. Although there are certain lower bounds. It hardly makes sense to reduce those minimum studio areas that have now become the most popular on the market (this is 25–27 sq.m.). Otherwise, you can move the furniture as much as you like - this will not make the apartment comfortable.

Ekaterina Gurtova. Indeed, the share of studios on the market has now become very significant. In Finland and other countries of Western Europe, compact studio apartments have long been widely recognized, becoming one of the attributes of the modern European lifestyle. We have recently opened two showrooms of studio apartments in our Novoorlovsky comfort-class complexes in the Primorsky district and INKERI in the city of Pushkin. The showrooms feature life-sized studio apartments with balconies (20 and 25 sq. m. respectively), which are fully Finnish turnkey, furnished, equipped with appliances and decoration. In this studio apartment correct use space can be very convenient to arrange everything you need for a comfortable stay.

The main discomfort of the studio is social. Unfavorable environment, lots of random people. As for layouts, there are unsuccessful studios, but in a studio there are even fewer opportunities to make a bad layout than in a 3-room apartment.

- It is believed that a large number of studios in the house is bad. How many studios, one-room, two-room, etc. apartments in the house optimally?

Ekaterina Gurtova. People should be clearly aware at the time of purchase: if the object provides continuous studios, then this may also predetermine the formation of a certain social environment, especially if it is an economy class object. If the developer initially formed an investment product, especially in the “economy”, where only small-sized apartments are offered at a low price, then there will always be “investment apartments” around that are sold or rented out - and a lot of changing tenants appear nearby. However, the situation is fundamentally different if the developer provides for a well-thought-out, balanced apartment layout. So, in all our complexes in St. Petersburg, the apartment layout is balanced - the presence of a variety of apartments, which allows families of different composition to live, and everyone will feel quite comfortable.

The weak side of studios is mainly social in nature: such apartments are most often rented out or resold. In any case, this is due to the frequent change of neighbors. The unpredictable and increased rotation of tenants is uncomfortable for residents of other apartments and ultimately affects the maintenance and condition of common house property, because tenants do not treat it as their own.

In my opinion, the ideal scenario is to separate properties with spacious apartments (3-4 rooms) and properties with a predominance of small-sized housing. An overly wide range usually shows a reduced liquidity of large apartments if they are adjacent to studios and small odnushki.

The predominance of one or another format in the project largely depends on the class of housing. You will never find studios in high-class residential complexes, and in comfort-class properties there are hardly any such exclusive formats as penthouses or duplex apartments, they mainly prevail in the premium segment.

Depending on the purpose of the acquisition, you need to study the characteristics residential complex. Family buyers should pay attention to housing: if the house, relatively speaking, has 90% of studios, then this is not a very suitable option.

According to our analysis, one-room apartments remain the most popular. Their share in the sales structure reaches 50%. They are followed in approximately equal shares by studios and two-room apartments. In the current economic realities, there is no trend to increase the area of ​​apartments yet. For 1.5 years, the average selling area in the projects of our company has not decreased.

There is no optimality criterion. The developer wants as many fast-selling properties as possible, the residents want as few rental units as possible. We can say that if the house has more than 60% of small-sized housing (studios and one-room apartments) - this is bad, this is already a tangible factor influencing the social environment.

– And what does the European experience of apartment housing say?

Almost all categories of buyers demand apartments with a combined kitchen and living room space. For several years, our group has been building houses with the presence of such apartments. A large kitchen-living room makes it possible to comfortably equip a place for communication of all households, visually expanding the space.

We advise you to pay attention to the usable space in the apartment: the more it is, the more efficient the layout is considered. As a rule, the area of ​​\u200b\u200bresidential and frequently used premises is increased by reducing the hallway or bathroom. But there are exceptions to any rule. For example, to say that large corridors eat up the area of ​​​​living rooms is not always justified: the competent use of the space of the corridor can make it functional enough, increasing the usable area of ​​​​the rooms.

Our group of companies develops housing plans for each of its objects individually. The factors of influence are the location of the residential complex, the needs of customers and the class of the object. The class of the object determines not only the footage, but also the structure of the offer by types of apartments. So, for example, the refusal of studios in apartment design is already an established trend for business-class objects. The share of studio apartments in the "business" is minimal or they are completely absent, as, for example, in the residential complex "Two Angels" on the Republican. The share of multi-room apartments in such residential complexes, respectively, is higher than in "comfort". In the business class, there are also larger apartments (4–5 rooms). Naturally, apartments are larger in area by an average of 10-15 square meters. m. The trend, typical for comfort-class residential complexes being built in the region, is a smaller cut of apartments. In urban projects, housing is formed depending on the prestige of the area.

When designing our residential complexes, we carefully consider all the nuances of housing. We add flair to every project. Yes, in club house G9, which we will build on Gribaleva Street, presents a number of rare types of apartments: with view terraces, with the possibility of installing a fireplace. We also implemented unusual layouts in the New Sertolovo project - apartments with bay windows.

The offer follows consumer preferences. 20 years ago, European studios seemed exotic to us, today Russians are not surprised - they are used to it. Requests for "plan minimization" are generally satisfied. It can be expected that we will now get used to apartments with finished decoration.

40% of buyers want a combined kitchen-dining room, the so-called European layout, this optimizes the area. The other 40% want to have a separate kitchen and a separate living room - but this is more often the older generation, this is a tribute to habits. This does not seem rational - in the mass segment, this usually means a cramped kitchen and a rarely, or even almost never, used living room. Then a person has a choice: to dry bed linen in the living room or in the bathroom? Both do not look very convenient, but there is no space for a laundry room. This issue is especially relevant in the cold or rainy season, when the balcony does not save (usually cluttered, because there are not enough pantries in the apartment).

And another 20% of buyers hesitate, choosing between a separate kitchen and a European kitchen-dining room. They will eventually swing in favor of the euro, and this will consolidate the trend.

Similarly, it will happen with other rooms: it is better to have a small bedroom, but to set aside a pantry for clothes, destroying the mess in the house.

- There are forecasts that mass housing will decrease in area and decrease in ceiling height. Your opinion?

Over the past 6 years, the average area of ​​an apartment in the mass segment has decreased from 60 to 47 sq. m. This is also due to the optimization of layouts. For objects located within the city, another factor is also important: today people want to spend more time in public, cultural and leisure places (rather than watching TV at home). And the trend to optimize the areas of apartments is connected with this: if a family spends a lot of time outside, it no longer needs to have big apartment and large rooms. I think this trend will continue in the coming years.

The height of the ceilings will behave like an area: it will decrease. Hopefully not too much.

Ekaterina Gurtova. If we talk about mass housing, then with an unfavorable economic situation all developers will try to minimize the purchase price for the client. Small apartments with a small budget are always in demand in any market - and this is typical for all European countries.

People are spending less and less time at home. Many already perceive as the norm that they come to the apartment only to relax a little after work - in fact, to sleep and have breakfast, even on weekends people have become less at home.

In a developed society, the attitude becomes dominant - do not accumulate at home all kinds of things that you almost never use. And this trend, which is very favorable in terms of design and organization of space, is in line with the trend to reduce the size of the apartment.

With regard to the height of the ceilings, here the sensitivity of buyers is much greater than in the question of the area of ​​​​the apartment. Ceilings with a height of, say, 2.3 meters will never be in new apartments.

Vadim Shuvalov

Deputy of the State Duma of the Russian Federation from the communist faction Alexander Nekrasov decided to compete with the LSR group in the building materials market. He hired several former managers and employees of LSR and, having invested 1.5 billion rubles, organized the production of concrete and crushed stone near St. Petersburg.

Natives of, controlled by the senator, found a job in the holding of deputy Alexander Nekrasov and created a business group in its structure that would be engaged in production building materials. In the market, a new player will compete, including with.

As it became known to "DP", the Leader Group construction holding, which was created by Alexander Nekrasov, deputy of the State Duma of the Russian Federation from the Communist Party faction, invested more than 1.5 billion rubles in the creation of a production line. It will be engaged in the production of reinforced concrete products, ready-mixed concrete and crushed stone. He headed a new business structure - a former manager, which until last year was part of the LSR group, but was abolished during the restructuring. Recall that LSR united three enterprises into one division "Basic Materials" - "Association 45", and.

Immediate supervisor Sergei Yankin in the new place is Evgeny Rodionov, who until 2008 also worked in the LSR group - he was the general director of Cement LLC, and now he occupies the position of vice president in Leader Group.

In general, according to the "DP", more than a dozen former employees of the LSR group, who changed jobs following the management, take part in the creation of the Leader Group production line. The piquancy of the situation lies in the fact that the division created by people from the LSR will compete with the specialized enterprises of their former employer, which is now the regional leader in the production of building materials.

"While the LSR group stronger than us. But we will strive for their indicators. The market is not rubber, you have to fight, "Yevgeny Rodionov told DP. And Sergei Yankin admitted that he was painfully upset by the dismissal from the LSR group. "I still consider the restructuring of LSR a mistake and do not understand its reasons. I will not hide, it was a shame to leave. But it's all for the best. I'm not going to settle scores with anyone. The competition will be fair," he told DP.

"Group leader" in parallel creates three new businesses. The project for the production of ready-mixed concrete advanced the farthest. Over the past year, the company has installed four concrete units in different districts of St. Petersburg. Their total capacity is about 300 m3 of concrete per hour. “About 150 million rubles have been invested in this area. But within a year and a half, by investing another 60 million rubles, we will double production,” Sergey Yankin said. The ambition of Leader Group is to occupy 10-15% of the region's concrete market. “We have already bitten the LSR this season. Although we have no task to overtake the leader,” Sergey Yankin asserts.

second direction, on which the "Leader of the Groups" focused - the release of concrete goods. The company is building a plant in Yanino on its own site of 6 hectares, which will produce reinforced concrete and wall panels. The production capacity is enough for the construction of 200 thousand m2 of real estate per year. The plant will start operating in May-June 2013. Investments in its creation, according to Sergei Yankin, will exceed 1 billion rubles.

"Half of the production will used for their own needs (now in the portfolio of "Leader Group" 15 projects of residential complexes in Moscow and St. Petersburg. - "DP"). And the rest will go to the open market," says Sergey Yankin.

The third direction, which created for the "Leader Group" by people from LSR - the production of crushed stone. The company has invested more than 0.5 billion rubles in the purchase and development of a quarry in Karelia, near the city of Suoyarvi. Its reserves are estimated at 50 million tons of crushed stone. "Since April, we have been producing 50-55 thousand tons of crushed stone per month. We plan to double production volumes," says Sergey Yankin.

According to him, this the direction so far ensures the safety of the group's own construction business. "But if there are surpluses, we will be ready to sell them," Sergei Yankin concluded.

Now builders do not count money well, they almost do not fight for cost reduction. Where is lean manufacturing, where is the cost audit? Cash losses are simply included in the cost and passed on to consumers. The emergence of a new player will increase competition both in the building materials market and in the construction market of the region as a whole. And this is good. Look at what happened on the cement market with the entry of a new player - the plant of the LSR group in Slantsy. Previously, builders ran after manufacturers. And now there is an oversupply - and prices have fallen. Here, I hope it will be the same.

The LSR group reacted calmly. "Many companies, entering the market, make statements about their plans to claim the share of large players. But the market of St. own raw materials and consumers in the structure of a single holding," the LSR press service said.

"Strengthening positions"Leader of the Groups" will not change the lineup much in any of the three markets. And the new player will have to compete not with the leaders, but with medium and small companies," says Alexander Dubodel, CEO of the company.

Marketing Director of CJSC "LSR. Basic Materials - North-West"

In the segment of ready-mixed concrete there are more than 70 companies with small market shares. They own hundreds of nodes. "The trend towards the consolidation of players may in the future lead to a reduction in their number. But so far the reverse process is underway," says Alexander Batushansky. In the production of precast concrete, a newcomer will have to first of all focus on the market for commercial precast concrete products and therefore compete with a large number of players. "A newcomer is unlikely to be able to bring his own series of large-panel houses to the market due to the lack of experience in contract construction," the expert doubts.

Select the fragment with the error text and press Ctrl+Enter

An unknown company JSC "Glavinvestproekt North-West" entered the residential real estate market of St. Petersburg. Registered in Moscow, it leases a plot of land on Yury Gagarin Avenue from FGC UES and plans to build a business and comfort class residential complex on it.

The Commission for Land Use and Development of St. Petersburg has postponed the issue of exceeding the height limits for the construction of a business-class residential complex on Yuri Gagarin Avenue, 32.

The commission members were embarrassed by the fact that companies unknown in the city with an authorized capital of 10 thousand rubles are taking on the project: Glavinvestproekt North-West and Business City. The declared height of the object is 80 m, while the permissible height is 40 m. Officials and deputies were also embarrassed by 100% foreign capital.

But the questions from the head of the commission, the vice-governor, were caused not at all by height, but by a misunderstanding of who was going to build houses on St. Petersburg land in general.

“And here we fully support his position,” a member of the KZZ, a deputy, told the media. - The question is that it is not clear, but who are we dealing with at all? Do not understand where the companies come from, each with a capital of ten thousand. And then there will be deceived equity holders, who will decide this? In addition, the developer does not have any encumbrances, he does not have to build any social facilities, because the land is owned by FGC UES.

What do you base your conclusions on?

The applicant JSC "Glavinvestproekt North-West" and the developer LLC "Business City" told Smolny something that was not very impressive. According to the documents submitted to the KZZ and available to the media, the first company has 15 employees, the second has 20. Authorized capital- 10 thousand each. With the origin of Business City LLC, everything is more or less clear: the founder and general director is Zhumagul Turarovna Abdieva. She, according to the SPARK system, is the CEO, known, in particular, for the Leader Tower skyscraper on Constitution Square. The media call the co-owner of the company, a communist, a State Duma deputy from the Communist Party of the Russian Federation, deputy chairman of the State Duma committee on energy.

Another deputy is also related to the Leader - also a communist, parliamentarian of the ZakSa (since 2007 he has collaborated with the Leader Group GC company, where since 2015 he has served as chairman of the board of directors, being responsible for strategic development issues). Now, according to him, he only owns shares in the company, which are transferred to trust management. “I have no right to engage in operational activities or hold paid posts, but, thank God, no one can deprive me of my property, including shares,” the communist told Fontanka. When asked if Business City LLC is a “daughter” of the Leader Group of Companies, the deputy answered briefly: “No comment. I don’t know on the basis of what you draw conclusions, what rumors and conjectures.

Nevertheless, as Oksana Dmitrieva reported, the gentleman was present at the meeting of the Committee for Construction of Lands, where the project for a residential complex on Gagarin Street was discussed.

Alexander Rassudov, deputy of the Legislative Assembly from the Communist Party faction and former developer of Leader Group, told his colleagues why FGC UES is interested in the project: “This is an outdated network economy. FGC has invested significant funds to create a new network economy in exchange ... and by agreement with the city, it was initially understood that FGC would produce all these orders, taking into account the fact that this territory could then be involved in economic turnover.”

And following the results of the meeting, the decision of colleagues does not support. “Some members of the commission incorrectly presented information about the intentions of Glavinvestproekt North-West. During the meeting, speaker Alexander Mülberg clearly stated that the developer assumes social obligations to the residents of the district,” the parliamentarian said.

According to this information, Glavinvestproekt North-West will build a kindergarten for 350 children, as well as a registry office in the Moscow region. In addition, the owner land plot- FGC "UES" ("Glavinvestproekt North-West" leases this area for the construction of a residential complex) - has already begun cabling overhead power lines in two quarters of the Moskovsky district. It will cost about half a billion rubles.

“Thus, about a billion rubles will be invested in the construction of the city's infrastructure,” the parliamentarian noted.

The site for future construction is located on the territory of the former Chesme substation near the intersection of Gagarin and Tipanova streets. According to Dmitrieva, last year the former composition of the KZZ agreed to change the building zone on this site. Now the zone TD1-1_1 is listed here - that is, a business zone with a permit for residential development for densely built-up areas, which is “an obvious stretch” for this site, Oksana Dmitrieva notes.

The project of "Studio 44" for the construction of a residential complex on this site

The origin of the project applicant - Glavinvestproekt North-West JSC - was of great interest to the members of the KZZ. “Interesting questions like this are being investigated… FGC is organizing a company in Cyprus with 100% foreign capital. So, our money from subscribers goes there, offshore, through this company, is that what you want to say? - asked the deputy of the Legislative Assembly Alexei Kovalev.

The media tried to find the owners of the mysterious firm. Judging by the documents mentioned above, 100% of this company is owned by Listpoint Investments Limited. According to SPARK, traces of the liquidated Glavinvestproekt LLC, which was registered in Novosibirsk, lead to the Cyprus offshore. However, if you check the data of the island Department of registration and official liquidation of companies, the offshore property belongs to two other companies. This is Isiola LTD, registered in the Virgin Islands, and the Cypriot Sonan Limited. Moreover, Andrei Rappoport is on the list of the owners of the latter.

The name Rappoport is known to anyone who knows anything about the state of affairs in the Russian power grid business. Andrey Natanovich takes 87th place out of two hundred the richest people Russia according to Forbes. His fortune is estimated at about 1 billion. According to open data, in 2004-2008 - Member of the Management Board of RAO UES of Russia, in 2002-2009 - Chairman of the Board of JSC FGC UES, in 2012-2013 - First Deputy and adviser to the head of JSC "Rosnano" Anatoly Chubais. According to SPARK, Rappoport is a former member of the boards of directors of more than a dozen regional power grid companies. At the moment, he holds the position of Chairman of the Coordinating Council of the Moscow School of Management Skolkovo.

It is curious that Andrey Rappoport is also found in the Offshore Leaks database of offshore companies - with offshore Garissa Ltd. The information was made public in May 2016 by a consortium of investigative journalists (ICIJ), who, in addition to Rappoport, called 15 more Russians billionaires with Panamanian offshore companies, and in total there are several thousand Russian citizens in their database.

By the way, the second owner of the Cypriot Listpoint Investments Limited, Isiola LTD from the Virgin Islands, also appears in the same Panamanian papers.

Recall that the project of a residential complex at the intersection of Gagarin and Tipanov was completed by Studio 44 and approved by the City Council in December 2016. Chaotic surrounding buildings "the authors contrasted a strict symmetrical composition of two high-rise buildings-arches in the form of the letter "P" and a huge square located behind them." According to Nikita Yavein, he was inspired by the work of St. Petersburg architects who left for Moscow.

The total area of ​​buildings is more than 234 thousand square meters. m, including - 124 thousand square meters. m of business and comfort class housing. Penthouses will be located on the upper floors of the “arches” houses, and the local “Gostiny Dvor” and a fitness center will be located on the lower floor. A cascade fountain will be built on a small piazza between the outer and inner buildings.