Search for investors for business: 4 basic steps for finding + 9 sources of start-up capital.

Search for investors for business with the presence of brilliant ideas, a lot of energy and a huge desire to develop, will not require much work.

It is carried out at the initial stage of the implementation of a new business project, when there is a problem of shortage of funds.

In this article, we will tell you in more detail which investors will help make your dream a reality.

How to find an investor for a business and how to interest him?

Each person seeks to replenish his “purse” by any means, especially when it comes to an investor.

Who has almost all the finances in work, thereby regularly replenishing the bank account of his owner, provided that he does not have to do anything for this.

Usually, people use this type of saving and increasing funds after they encounter interest that banks give for keeping on deposit.

After all, such income barely compensates for the rate of inflation.

The investor should be treated as a full-fledged partner.

On the one hand, an idea is invested in cooperation, and on the other, money.

Therefore, such a process is mutually beneficial for all.

Experts say that a successful search for investors for a business depends on a professionally prepared and presented presentation that can convince the investor about the profitability of the investment.

For an investor, there are a few things to keep in mind:

• creativity and uniqueness of the future business;
• the amount of the deposit;
• payback period of a new idea;
• detailed calculation of income.

If weighty arguments are found according to the above criteria, then we can assume that the person will unconditionally agree to cooperate.

Finding an investor to invest in a business: 4 basic steps

Action #1: Develop a plan

Develop a plan, which will subsequently be presented to the contributor.

The presented presentation is necessary to convince the potential investor of the profitability and quick payback of the project.

An example of the information that a business plan for an investor should contain:

A business plan for such a purpose is somewhat different from the standard one.

First of all, volume.

It is believed that a document longer than 15-20 pages will "work" at times less effectively than its "brother".

Also, the difference is that it is a guide, like a step-by-step instruction for the entrepreneur himself.

But the plan prepared for investors is a marketing tool.

It should not just describe the business, but present it attractively.

For this purpose, applications, graphs, tables, and diagrams are actively used.

It is better to entrust the creation of such a document to specialized intermediary companies.

Action #2: What type of investor is needed?

Decide which investor is needed to develop the idea.

For example, you can find a contributor who will provide funds for the purchase of necessary equipment for the business or expansion of the enterprise at a conditional interest rate.

Or find an investor who will sponsor the business and become a co-owner in the future.

You should determine the direction in the search for a contributor and the features of your cooperation.

Action number 3: Help from experienced businessmen

“The main thing is not the effect, but the effectiveness in actions.”
Farhad Ahmedov

Seek advice and guidance from experienced businessmen who have been working in this direction for more than one year.

They will help you point out possible risks or simply suggest how to find an investor for your business. .

Action #4: Specialized Services

Place the project and a brief description on specialized startup databases, forums for finding business investors.

After that, after some time, maybe there will be a call from an investor about the interest to invest money in a start-up business.

We present the most popular specialized services for placing an idea and searching for an investor:

1. https://www.investclub.ru/view.php?id=10639 - the site will help you find an investor for any type of business activity.

https://starttrack.ru/ - StartTrack 725 helps to make deals between the founder and a person who is ready to invest in the presented project.

To date, 800 investors are present on the site and 40 projects are on display.

The portal contains 4,325 projects, of which 1,423 need investment.

https://www.napartner.ru/ is the very first startup exchange on the Russian market.

There are 1,239 investors, 9,983 "innovators" and 500 business ideas waiting on the Innovative Ideas website.

There is also a section where you can purchase an already implemented business.

https://www.askcap.ru/ is one of the largest investor search databases in the country.

The website contains profiles of 6512 ideas, the lion's share of which is available for consideration only after authorization on the portal.

Technoparks, incubators, accelerators, venture funds cooperate with Askcap.

https://angel.co/ - this service is the progenitor of the above investor search sites.

There are 1,600 startups and 421 investors from the Russian Federation on the portal.

Where to search for investors for business?

Before looking for an investor for a business, you need to contact specialists in the economic sector who will calculate and draw up a detailed action plan.

Friends and relatives

Finding an investor for a business is not an easy task.

It would be wise to involve all relatives and friends in such a process.

This is the most advantageous way that will reduce the perceived risks to a minimum.

In addition, if the implementation of an idea requires small investments, you can interest your comrades in the profitability of the project, and offer to invest hard-earned business in the promotion.

Naturally, at a certain monthly percentage.

Businessmen with experience

It is either big, there are businessmen who firmly stand on the “platform” of trading and want the already earned finances not just to lie in the bank, but to bring additional monthly income.

A person should be disposed towards a newly minted idea and offered to make a contribution on favorable terms for both parties.

Or, at the request of the investor, make him a partner.

But the last option can fetter and limit the actions of the founder of the business.

This step should only be taken as a last resort.

Funds

One of the ways to find an investor for a business is through investment funds or funds established to support start-up entrepreneurs.

But for this it is necessary to provide weighty arguments that your project is vital to society.

You should know that often when contacting this organization, a businessman should already have some initial capital and a willingness to invest in his business.

That is, this method is more suitable for existing enterprises that want to expand their sales area and product range.

To get help, you also need to provide a plan, an analysis of the current company.

Do not forget to follow the work of investment funds, which can hold contests and select promising works.

Who knows, maybe you'll be lucky.

Consider the most popular funds that have helped many aspiring entrepreneurs:

https://www.runacap.com/

The founder of the fund is Russian businessman Sergey Belousov.

He introduced brands such as Rolsen to the world and is the creator of Parallels (cloud hosting platform).

If you manage to cooperate with this company, then there is no doubt about its profitability.

Igor Matsanyuk, after moving from Murmansk to Moscow, founded a fund specialized in games, services and applications for phones.

If an entrepreneur has a creative idea related to computer technology, then this fund is for him.

1. https://www.kiteventures.com/ is another fund for business development.

Business incubators

There are already more than a hundred business incubators in the Russian Federation.

These are structures that are created to help start-up companies at the start of their work.

Business incubators offer their residents:

• rental of premises at a reduced price (and in some cases - free of charge at all);
• meeting rooms;
• support in establishing contact with investors and buyers;
• consultations in consulting and information matters.

The key difference between a business incubator and other forms of investor assistance is the participation of people who mentor aspiring entrepreneurs.

They perform the function of not just “providers of finance”, but also development partners, business mentors.

If you need the support of experienced businessmen, please contact the following business incubators:

• https://www.osp.ru/news/2010/0913/13003512/
• https://inc.hse.ru/
• https://www.inmsu.ru/ru/
• https://www.rea.ru/ru/org/managements/orgnirupr/Pages/bi.aspx
• https://www.ranepa.ru/kto-ya-2/student-bakalavriata/studencheskaya-zhizn-v-akademii/biznes-inkubator
• https://rb.ru/incubator/incube/
• https://theoryandpractice.ru/organizations/3940-biznes-inkubator-incube-ankh

Bank as an investor

When there is not even the slightest idea or all of the above options have been considered, then a bank loan is one of the options for obtaining the desired amount.

But getting it is not so easy.

Often banks put forward excessive requirements for the borrower, which the latter does not always cope with.

To apply for a loan, a bank provides:

• surety,
• security deposit,
• package of relevant documents.

If bank requirements are not met, then you can be left without a business, and even with a huge debt.

A bank loan is ideal for starting a small business that does not require serious capital investments.

Finding investors for a business is a rather laborious task that requires great patience and perseverance.

It is necessary to carefully consider each of the available options and calculate possible financial losses.

If all this is done, then there is a huge chance to find a profitable investor.

Investors among foreign businessmen

If all possible methods have been tried, but the investor cannot be found, then you should seek help from foreign entrepreneurs.

In the case of foreign investors, you can forget about your previous triumphs.

Such people look exclusively at real achievements in business.

Also, only those projects that can bring multimillion-dollar profits (preferably in US currency) are usually considered.

Not necessarily a business idea should be a technological direction.

Any ideas that multiply the investor's capital many times over are considered.

Foreign investors will never invest their capital in a project based only on the ambitions of the creator of the idea.

Only figures and facts from the prepared business plan will be weighty arguments for concluding cooperation.

You can look for foreign investors for your business idea on the following sites:

• https://investgo24.com/ is an international portal that will help you find investments for your idea.
• https://start2up.ru/ - will help you find a person who is ready to invest in a business, not only in the regions of Russia, but also abroad.
• https://www.magnat.su/ - using this site you can find not only foreign partners, but also put up your own business for sale.

franchise

The search for investors for a business method guarantees rapid development and a start to enter the market platform under the auspices of a well-known brand.

Banks provide finance for the development of a franchise business with great pleasure.

This is one of the few cases when the latter provides the necessary funds to open a company without any problems.

And that's not all: a deferred payment for a period of six months is provided.

With the help of this, a novice businessman will be able to direct his strength and energy to the promotion of his offspring.

This speeds up the process of repaying the debt to the bank.

To obtain this type of loan, it is necessary to place one guarantor, and the bank is guaranteed to approve the application.

How does this method work?

Suppose a novice businessman has a promising and creative idea related to the engineering industry.

The founder contacts an authorized company (eg Porsche).

To its representative, he demonstrates the presentation of his idea.

And if the company is interested in this innovation, it can give its patronage to the project in the form of financial assistance or allow the use of the official logo of the enterprise.

When a start-up firm has such a patron behind it, the banks consider it reliable enough to provide the necessary loan.

Who is an investor and look for him, you will also learn from the video:

Search for an investor for business– this is not an easy task.

Of course, you can do without outside help if you save the necessary amount and open a small food shop.

But if the founder has a different task, then the search should be carried out in all possible places with the involvement of a large number of people.

You can also shift this task onto someone else's shoulders and contact a specialized company that is able to find an investor for the project itself.

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What is attraction of investments in business? What business projects (start-ups) are of interest to investors? How to invest in a small business or manufacturing?

Hello to everyone who visited the website of the HeatherBober online magazine! Denis Kuderin, an investment expert, is in touch with you.

The theme of the new publication is investment in business. The article will be of interest to both novice businessmen and those who have already tried their hand at entrepreneurship.

The long-term goal of any business is to receive a stable growing income and have continuous development.

Do you want to know how to achieve this? Then - go ahead!

1. Why is it worth investing in a business?

Competent investments in business are the key to a prosperous future. Successful investments create passive income - this type of income frees up your time and gives you financial independence.

The vast majority of Russians (as well as citizens of other states that were once part of the USSR) have a fundamentally wrong idea about long-term profitable investments.

Many believe that promising financial investments are available only to the rich, successful and talented. Others believe that owning a business is an unjustified risk, especially in the context of a permanent economic crisis.

With such views, people live their whole lives, unable to escape from the clutches of hard wage labor and the vicious circle of existence from paycheck to paycheck.

By changing our ideas about the essence and meaning of financial investments, we can change not only our own financial status, but also our destiny. Freedom (including financial freedom) is, first of all, an internal state, and only then - expensive restaurants, travel, yachts and luxury cars.

Everyone can achieve all this, if there is a desire. If you want to become free, change the vector of your thinking: get involved active economic activity - start working for yourself.

Investing in a personal business is:

• earnings, which, as they develop, are less and less dependent on labor costs;
• confidence in the future;
• opportunity to implement the most daring ideas and plans.

Modern investment technologies allow you to start your own business with a minimum capital. Special knowledge is also not required - there are many areas of business that do not require the education of an economist.

2. Best Startup Investments – 5 Proven Options

Option 2. Production

When choosing investments in finished production, investors should be guided by the level of profitability of the enterprise, its competitiveness and possible risks of losing funds.

It is important that the products of the company in which you invest are in stable demand in the market. The timing of capital turnover is also important.

How to make your business proposal attractive and find a private investor? Where and how is the search for investors for startups? Who will help if I am looking for an investor to open a business in Moscow?

Hello everyone who visited our site! Denis Kuderin, an investment specialist, is in touch.

We continue the topic of investing. In the new article I will try to answer in detail and in detail the question of how to find an investor for business projects, start-ups and other commercial undertakings.

The publication will be useful for both novice entrepreneurs and those who already have experience in promoting and developing their own business.

So, let's begin!

1. Why are they looking for an investor?

Every business needs financial support. Without attracting funds, the full development of the project is impossible - it will simply die in its infancy.

Saving money and patiently waiting for the right moment is not an option: in business, time is the most important factor in success. While you save money, your niche will certainly be occupied by smart competitors.

There is nothing shameful in the lack of finance. Even the largest modern companies (for example, Google) at the debut stage developed exclusively at the expense of third-party capital.

Young and promising enterprises almost always feel a shortage of finance: as a rule, this is balanced by an excess of promising ideas. Today, the process of finding investors has become much easier - there are hundreds of funds and companies ready to provide their resources to budding entrepreneurs.

However, these funds do not provide money to every businessman. First you need to convince the partner to cooperate with you, prove that your project is better, more promising and more interesting than that of competitors, and provide a competent business plan.

And since most investors are professionals with extensive experience, they are able to almost accurately determine where it is better to invest in order to get a guaranteed profit.

Remember: funds and private investors are not involved in charity: they are interested in a full and, if possible, quick return on their investments.

Any sources of financing - credit institutions, venture capital companies, business angels - are interested in the return of their assets and do not distribute money without sufficient commercial grounds. The exception is organizations that issue grants, but their attention is even more difficult to win.

Natural questions arise:

• How exactly to attract an investor to your business?
• how to talk to an investor so as not to get rejected?
• where is it better to apply - to investment funds, banks, directly to businessmen, to friends and acquaintances?

These questions (and some others) I will try to answer in the following sections of this publication.

2. What may be of interest to an investor?

Why do some entrepreneurs manage to find money in a matter of days, while others have been looking for material support for promising (at first glance) projects for years?

The point is not at all in natural charm (more precisely, not only in it). To interest an investor is a whole science or even an art. First of all, depositors need guarantees that their money will work.

Every investor needs to know everything about business participants - their professional and organizational skills, motivation and goals.

When approaching partners for support, entrepreneurs should prepare in advance:

1. Presentation of your project- an intriguing introduction to the essence and meaning of the upcoming business - half the battle.
2. Competent business plan: this document, among other things, should contain specific indicators that the company intends to achieve over a certain period.
3. Real plan for spending the funds received The investor must know where the funds provided to them will go.

Your partners do not need redundant information, but for any possible question from the side of the contributor, you should have ready answers. Excessive optimism also does not inspire confidence: do not try to overestimate the possible profits and do not keep silent about the possible risks.

Try to interest the investor in the originality of your idea, but also remember that overly radical innovations can scare off conservative lenders.

Example

A startup developer starts a conversation with an investor with the following phrase: “I want to provide you with a product that has never been on the market!” It sounds spectacular, but an experienced businessman will immediately become alert. He knows that there is usually nothing on the market for which there is no demand.

Even if your product is truly unique, be prepared to prove it to a potential partner with facts. Think ahead about how you will deal with objections and personally conduct a risk analysis.

Starting the search, it is also desirable to immediately determine the circle of people who will be interested in your offer. Your actions must be purposeful. You can search for partners on your own or with the involvement of professional consultants.

3. How to find an investor - step by step instructions for beginner businessmen

By acting consistently, competently and, as they say, "according to science", you will achieve results much faster. The main rule in the search for sources of financing is to take into account the interests of the investor. Do not forget that the person providing the loan is always guided by commercial considerations.

Your potential partners do not need innovation, they do not care about your well-being, but the multiplication and preservation of their own funds. Many of them are not interested in new business ideas at all, because they are already dead tired of active commerce.

Investors have already earned money by their own labor and now they just want to receive passive income from their assets. At the same time, they are interested in ways that will bring more money than mutual funds, banks and other traditional areas of investment.

Your task is to convince partners that you will provide them with such income.

Step 1. We draw up a clear business plan

A business plan is the first thing investors look at. If you do not have a well-formulated development strategy, the chances of success in seeking financial support will be minimal.

The plan should contain the following items:

• the essence of the proposed idea;
• the size of the required investments;
• commercial benefit for the investor;
• approximate payback periods and first profit;
• company development prospects.

Experts advise to pay attention to every detail up to the execution of documents: it is recommended to print them on high-quality paper and accompany them with professional graphic design.

Step 2. Decide on a suitable form of cooperation

There are various ways of interaction between the recipient of the investment and the investor. It is necessary to decide in advance which form will be most effective for your company.

Some depositors give money at interest, others may demand a share in the business or a commission on future income. Having chosen the most suitable cooperation model for you, be sure to indicate it in the plan.

Keep in mind that a novice merchant needs to be flexible: if an investor insists on some particular form of interaction, it may be worthwhile to meet him.

Step 3. We turn to experienced businessmen for help

A beginner will be best understood by experienced entrepreneurs who have been working in your chosen niche for a long time. Many successful businessmen are willing to give advice to neophytes if they are planning a mutually beneficial partnership in the future.

Even if the “senior friend”, having listened to the business idea, does not decide on direct investments, he will certainly provide you with valuable parting words or wishes that will bring success in the future. In addition, he may recommend your candidacy to others.

Step 4. Negotiate

A positive response to an investment proposal often depends on skillfully conducted negotiations.

Even if you have no problems communicating with people, you need to prepare in advance for a conversation with a potential investor. As I said, you will need answers to possible questions and logical arguments in favor of the viability of your startup.

At the first meeting with a potential partner, they will expect a competent presentation from you. You will not be mistaken if you invite a narrow specialist to participate in the presentation of the project, who will clearly and clearly explain all the nuances of your idea.

Step 5. We conclude an agreement

The culmination of the meeting is the signing of investment documents or a cooperation agreement. I think there is no need to remind you that the contract should be read, not viewed. Even better, if you get acquainted with a professional lawyer.

The contract must specify:

• investment amount;
• terms of interaction;
• rights and obligations of partners.

According to the document, the money is transferred to the customer on certain conditions. The essence of these conditions is that funds are invested in business (production, equipment, creation of an online project).

The investor must be sure that his assets will not go (even partially) to extraneous needs - say, to pay the debts of the head of a startup.

4. Where to find an investor - 5 proven ways

We have come to the next most important question - where to find an investor? The short (albeit banal) answer is this: you can find a contributor to a business anywhere.

It is enough just to carefully look around, and you will see how much free money is spinning in the financial space. These funds are just waiting to be "taken into circulation" by energetic and enterprising people, which (I sincerely believe in this) are our readers.

Consider the most popular ways to raise funds for your project.

Method 1. Friends and relatives

It is unlikely, of course, that you have heard such a phrase from your friends: “I wish I could become a contributor to some promising startup.” However, the inner circle is exactly the area from which to begin the search.

This is especially true for young and novice businessmen, who usually have zero real contacts in the business world. But on the other hand, almost everyone has friends or relatives who have the amounts necessary for the initial deposit.

And often these people do not know what to do with "free" money. Due to the low level of financial literacy, citizens of the Russian Federation sometimes do not even suspect that their assets can and should be increased by making wise investments.

However, everyone strives to protect finances from inflation. Your goal is to convince your acquaintances to become business partners. I agree that the task is not an easy one: in our country, even close people often do not trust each other. But it is no more difficult than borrowing money from a bank or an investment fund.

The only advice - do not promise your friends, uncles, aunts and cousins ​​\u200b\u200bthe golden mountains. Be realistic. Treat your loved ones like official investors: you can even provide them with a full-fledged business plan to dispel possible doubts.

Method 2. Experienced Entrepreneurs

Even in the smallest city there are people who own successful businesses and have already made a solid fortune. Experienced entrepreneurs understand that money should work, and not be a dead weight.

Successful businessmen are always looking for where to invest their capital so that it brings a stable profit without much labor. Your task is to get such people to believe in your commercial idea and invest in a new endeavor.

There are two main partnership options:

• borrow money in the form of a long-term loan;
• offer equity participation in the project.

In the second case, your freedom of action will be significantly limited, but experienced businessmen are more willing to cooperate with such cooperation.

Read more about this method of finding investors in the article "".

Method 3. Investment funds

Such structures often specialize in assisting small and medium-sized businesses. To get money in an investment fund, you need to prove to its representatives the viability of your project.

This option is more suitable for those who already have an existing business, but do not have enough funds to develop it. For a positive decision from the management of the organization, you, again, will have to carry out thorough preparatory work.

Namely, to analyze the work of the company and draw up a plan for its development or reconstruction.

Method 4. Business incubators

Incubators and technoparks are ways to organize a favorable business environment for start-up businessmen. In incubators, the development of businessmen occurs quickly and painlessly. Beginners get a chance to implement their own ideas at minimal cost.

Each major city has one or more business incubators. They may be called Centers for the Development of Entrepreneurship or something else, but their essence is the same - to help neophytes create their own business or enterprise.

Technoparks are usually based at universities or scientific institutions. Their task is to introduce into practice production developments related to hi-tech (high technologies). Thanks to technoparks, large industrial companies use the achievements of small science-intensive businesses.

Most Russian institutions of this type were created with state support.

Method 5. Banks

The most traditional way to raise funds for a business. Alas, it is not always possible to get a loan.

Typical requirements of financial institutions for recipients of business loans:

• the presence of collateral;
• impeccable credit history;
• reliable guarantors.

In addition, such loans are issued at high interest rates (the average rate is 17%).

Sometimes it is easier to get a consumer loan: easier, but by no means cheaper. After all, if things suddenly do not work out, you will have to repay not only the debt, but also the accrued interest.

If this prospect does not scare you, then my advice is to borrow money from companies where you already have an account. Or contact large financial organizations - Sberbank,.

The table shows the most popular loan products for debutants of small and large businesses:

5. Alternative sources of investment - what is it?

It is not always possible to find an investor or a sufficient amount to implement their plans. In such situations, try to get help from alternative sources.

These include:

• state funds for entrepreneurship support;
• grants from private companies;
• franchise companies.

There are committees and centers for promoting small/medium businesses in Moscow and some other cities. These organizations are willing to act as guarantors for loans and sometimes even provide interest rate subsidies.

Some companies (particularly Support of Russia”), even they themselves are ready to give money for promising projects. Applicants for subsidies are selected on a competitive basis.

The grant is the most desirable option for young businessmen. The advantage of such assistance is that the grant does not need to be returned, it is free of charge.

Finances are allocated from budgetary funds and directed to the development of priority business areas for a particular region or city. Often, large regional and metropolitan universities act as intermediaries in issuing gratuitous loans.

There are also international organizations of a similar nature, for example, the Scientific Potential Foundation.

On the site there is a separate material.

Self-confidence, creativity and a detailed business idea: these are the main success factors in finding an investor. The investor must understand that he does not throw money away, but puts it in a profitable and worthwhile business.

To help future businessmen, we have collected the most practical tips for attracting third-party subsidies.

Tip 1. Regularly visit places where potential investors gather

Events are regularly held in major cities to help newcomers meet the right people. On such sites, not only investors hang out, but also mentors, mentors, experts and other useful people.

The development of information technology greatly simplifies the task of entrepreneurs. There are many intermediary resources in the network, with the help of which investors look for objects for investment and vice versa.

Tip 2. Gather a team of professionals who are passionate about the same idea

Teamwork is always more effective than solo projects. An example of this is our site "HeaterBober", which works thanks to the coordinated actions of like-minded people.

People who share each other's views and burn with the same idea are more likely to make more correct and far-sighted decisions, successfully overcome difficulties and achieve the desired results faster.

Tip 3: Don't be afraid to pitch your idea to sponsors

Do not be afraid that you will not be understood, and do not make secrets covered in darkness out of your project. Openness appeals to investors. If you trust financial benefactors, they will trust you too.

Tip 4. Don't set yourself the task of achieving everything at once

This refers to the ability to be patient and flexible. It will be great if you offer the investor several options for business development at once.

Remember also that gradual and systematic movement is more productive than headlong running over rough terrain.

Tip 5. Justify the benefits of your startup

If you can clearly and simply talk about the advantages and unique properties of your startup, you will gain a competitive advantage over other applicants.

The lack of an original idea and sluggish presentation are the main reasons for failures in finding a source of funding.

And for clarity - a video on the topic of finding investors with the participation of the famous businessman Vladimir Dovgan.

7. Who can provide professional assistance in finding an investor?

If you find it difficult or impossible to find financial sources for your business, you should seek professional help.

There are platforms on the Internet for those who:

• wants to invest;
• looking for investment;
• wants to find a business partner.

Consider the most famous Russian-language resources of this type.

Board of announcements from investors, startups, entrepreneurs in need of business partners. The service helps people with finances to invest in profitable projects. And vice versa - novice businessmen can find generous investors here to support their projects.

Announcements are divided by regions and business lines. Among the activities are the Internet and IT, Culture and Art, Science, Real Estate, Education and dozens of other promising areas.

Among the participants are hundreds of businessmen and investors from Russia, Belarus and European countries. Posting ads is free. Simply register on the site, and your chances of finding investors or business partners will increase many times over.

How to find an investor for a small business from scratch? This question is often asked by young and aspiring entrepreneurs who have their own project and idea, but do not have money. Asking for help in obtaining money is a difficult step, however, you can find your investor by setting yourself the goal of implementing your project. How to attract investors to small business?

Search for investors to implement an idea in a small business

How to get investments for a small business? When looking for funding sources for a project, keep the following rules in mind:

• do not delay the deadlines;
• collect as much information as possible about a potential investor in order to avoid misunderstandings in the future;
• carefully calculate the amount of necessary investments;
• focus on specific goals;
• in the process of negotiations with the investor, be honest and open, do not hide important facts.

Useful video on the topic:

How to get investments for small businesses from the state?

Today, the state of the Russian Federation offers a wide range of ways to promote the development of small business:

• allocation of state subsidies for the purchase of premises and fixed assets in the amount of up to 60 thousand rubles;
• grants for start-up businessmen in the amount of up to 60,000 rubles;
• compensation for previously received bank loans for business development;
• a subsidy from the Employment Center up to 25 thousand rubles;
• assistance from the Small Business Support Funds;
• subsidy for entrepreneurs aimed at the development of innovative technologies (maximum 60 thousand rubles).

You can learn more about state support programs on the portal of the Government of Russia (http://government.ru/).

How to find a private investor to borrow money?

How to find a private investor to borrow money to create and develop a business? To obtain financing, there are online platforms specializing in business lending:

• Fundico - joint lending service;
• Nimfamoney - a closed platform for investors and startups (loan amount from 100,000 to 1 million rubles);
• business.potok.digital - lending to entrepreneurs by individuals.;
• vdolg.ru - loans up to 500 thousand rubles to a bank card;
• loanberry.ru is an online loan service for up to half a million rubles;
• townmoney.ru is a P2P lending service that unites the interests of borrowers and investors.

How to find an investor for a business from scratch in Russia: 7 ways

How to find an investor to finance a business created from scratch in Russia?

I offer 7 options:

1. Reach out to family and friends- this is the option of financing your own business most often practiced by start-ups. And here the essence of the matter is not to borrow money against a receipt or interest - the essence of the matter is to make a friend or relative of your partner and boss, start earning together. This investment option is optimal if the diets are about a small amount - many friends and relatives will not have a lot of money for your project, free amounts on hand. The main thing is to convince them of the profitability of your idea and the opportunity to get your share of passive income.
2. Looking for a business agent. Today, there are many agents in the services market - intermediaries between a startup and an investor who are ready to help you find a potential sponsor for a certain percentage, amount of money. Agents often unite in all sorts of associations and clubs - their coordinates can be easily found on the Internet and already on the spot to conduct a business conversation more substantively. This option of finding an investor for your own project will be of interest to those who have decided to bring to life something grandiose and large-scale. Most often, agents have access and contacts with very wealthy investors, and if they like your project and it is approved, the finances will not stand up. But to sponsor projects that do not bring a lot of money, they are unlikely to undertake - this is not their level, and here you should go and choose a different option for finding investment.
3. Crowdfunding. If we talk about this type of search for an investor, then this phenomenon means the help of the crowd or public funding, built on the principle of mutual aid funds. This phenomenon has been gaining a lot of momentum in recent years - this option for finding an investor has been completed with attention and therefore it should be adopted. The essence of this method of finding an investor and financing your own project is that a person publishes his own idea on one or another specialized website, his own project and in social networks dedicated to this area, prescribing the conditions for participation in the project - those on which he intends to attract financial activists. Everyone can take part in the project, and by contributing their part of the money as a percentage or a fixed amount, you can collect the amount needed to implement the startup. Most often, this method of finding and attracting an investor is used in such areas and areas as charity in the field of medicine, financing non-profit projects - recording amateur music and holding festivals, making films and holding exhibitions.
4. Bank loan. As an option to search for an investor - contacting the bank with your own developed business project, all the necessary calculations of investments and profits, its payback period. But this option is possible if you have stable and official earnings, you can make a certain deposit in the form of real estate or a car. This option is relevant if there is a need for a large amount of money, if the initial investment in your project does not require large financial investments - you can resort to financial sponsorship of IFIs, where the conditions for issuing loans are somewhat softer, although the percentage for using the loan will be higher than in bank.
5. Business investment attraction platforms. If you do not want to resort to the help of a bank or an MFI, you can visit specialized startup platforms. It is on such specialized platforms that the necessary information for a beginner is posted - research and statistics, practical advice and assistance in launching new projects, plus information about investors, the ability to find their coordinates and contacts, investment conditions. In search of your own investor, you can visit online lending platforms. This is a kind of MFI format or bank lending. More specifically, such a platform can be Startups.co, which can act as a proven and reliable channel for finding a potential investor. As statistics show, more than 13.9 million potential users and investors have already registered on the presented platform, who can act both as a consultant and a sponsor. Another proven platform that is popular among startups and investors is Gust.com – since its submission, about 1.8 million dollars have been invested in many projects in recent years.
6. Social networks of professionals- these are groups of potential investors, which can be easily found on the Internet. Professional networks of investors are a currently developed area where you can cross paths with a potential sponsor working in one direction or another. Most of the sites presented in the network work with foreign investors who are ready to directly join the international, global in scale business space.
7. Business angels, private equity funds. There is a need to find a reliable investor for your own project - you can contact a private investment company that specializes in this kind of financial injections. Most importantly, you can get approval for a variety of amounts, ranging from several thousand to several million dollars. What is the interest of the investors themselves - after a few years to sell their own part in a few years from the start of a startup. An example is the private equity fund Zunder Invest. But even if you were refused a loan of money, you were refused by a bank or an MFI, an investor - do not despair. Perhaps your investor has not yet met on your way, or your project does not meet all the requirements of a potential sponsor.

Where to find an investor for a business from scratch: 5 options

To find investments, you can use the following tools and resources:

• Social networks for professionals (LinkedIn, EFactor, Xing, Plaxo, Startup Nation, Cofoundr and Meetup)
• Business incubators and accelerators (The best ones include Synnergy Innovations, Ingria, the business incubator of the Academy of the National Economy, the API Moscow business accelerator, the First City Business Incubator of St. Petersburg and others)
• Platforms for startups (full list below)
• Small Business Support Funds and Employment Centers
• Investment Club "Business Youth" (molodost.bz/investfund_OLD)
• Investor forums (investory.biz, investors.net/forum, investtalk.ru/forum/)

Sites for finding investors in Russia and abroad: top 20

The following platforms for finding investors are the most popular today:

How to attract investment in business: ideas and platforms for startups

How to attract an investor to a startup is the first most difficult task that a novice investor who wants to realize his business idea has to solve.

Where to find investments for a startup? To finance your project, you can use specialized online platforms for finding private investors, the help of business angels, business accelerators and incubators, government support programs, and crowdinvesting platforms.

How to get investments for a startup? In order to receive financing, the startupper will have to convince the investor of the viability and profitability of the project. To do this, you will need to consecrate the following topics in your business plan in the most detailed and reasoned way:

• uniqueness and prospects of the project;
• demand for a product or service in the market;
• the size of the investment;
• payback period of investments;
• projected level of profitability;
• money back guarantees.

How to attract investors to the project quickly and without unnecessary problems? You can search for investments and investors using specialized online platforms:

• Boomstarter is a crowdfunding Russian platform.
• Planeta.ru is a platform that allows you to attract from 20,000 to 15 million rubles for the implementation of any creative idea.
• nachinanie.ru - a service for collective financing of new projects
• Startups.co is an international platform for startups that allows you to solve the problem of how to find an investor for a project.

How to write a business plan for an investor: key points of the project

How to draw up a project for an investor? The summary of the business project should contain the following points:

• description of the essence of the business idea;
• market analysis;
• portrait of the target audience;
• how and with what tools the idea will be monetized;
• analysis of competitors (their strengths and weaknesses);
• the team involved in the implementation of the project;
• project benefits;
• investment project performance indicators (payback period (DPP), MIRR, IRR (internal rate of return), ARR (return on investment));
• how much money has already been invested in the project at the start;
• plan for the use of investments;
• what will the investor get as a result and in what time frame.

How to calculate return on investment (ROI)? To calculate, you must use the following formula: ROI \u003d NP / I * 100%, where NP is net profit for a certain period of time (this indicator is calculated as the difference between total profit and cost); And investment.